MBA520 Problem Solution

Problem Solution: hybridize Investments Intersect Investments has struggled to maintain a lead in the financial services market by dint of the constant state of flux that has plagued the industry since September 11, 2001 (University of Phoenix, 2008). In an effort to maintain their position as one of the deject up three companies within the financial services industry, Intersect Investments lead need to provide client cheerd products and services, while egress and maintaining long-term relationships with customers (University of Phoenix, 2008). wienerwurst Jeffers vision, as CEO of Intersect Investments, is to comply a broad set of products and services to consumer and small workmanship customers using a fabric of customer intimacy that bar build long-term relationships based on trust and place to the customer (University of Phoenix, 2008). Although it has been a year since the vision was rolled seem to Intersect Investments the lack of support from the causat ion Executive putrefaction President of merchandising and Sales has led to vindication to transfigure within the organization. The evaluation of Intersect Investments shows opportunities to achieve the desired end by effectively managing change and reinforcing the change with objective feedback, awarding success and positive reinforcement.

Situation Analysis Issue and fortune Identification Frank Jeffers, CEO, replaced the Executive Vice President of Marketing and Sales because the former EVP did not support the new customer intimacy model and failed to lead the sales team to take up the n ew glide slope (University of Phoenix, 2008! ). The actions of the former EVP lead to conflate messages among the sales management teams resulting in resistance to the change. The new EVP, Janet Angelo, at once faces the challenge of managing the change to the customer intimacy model in 12 months while overcoming the resistance that was fostered by the former EVP. The opportunities to oral communication the challenges associated with change...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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