Marketing strategies As we distinguish BSNL is the number 1 riotous telecom company in India, we argon eager to discern how they have made it to top. So some of the Marketing strategies conform to by them are: 1.1 BSNL should have clear engineering science strategy in line with its mission of providing work with world computer programme State-of-art technology at affordable prices. Since the Telecom Industry is undergoing express on technological revolutions the product cycles are very short. BSNL should go in for innovative products based on convergent technology in order to acquire dominant market position. This washbowl be achieved by – & hog;Replacement of all the over-the-hill technologies immediately, & poop;Redeployment of unutilized capacities should be considered first. & diddlysquat;Early deployment of embody potent Wi fi/Wi max Technologies & sloven;Migrating to NGN (Soft Switch) on large scales, which impart ineffective seamles s integration of upcoming technologies. & bruiser; change magnitude the nifty investment in convergent technologies even if it renders sealed in use technologies redundant. 1.2Customer Orientation Strategy: - to retain existent customers and attract new customers •Creating a Service-Oriented culture in spite of appearance the organization by linking incentives to customer satisfaction.
•Introducing flexible accommodation Terms so that new customers are attracted. •Promoting/Introducing user-friendly inspection and repair systems such as Electronic Clearing system, meshing or E-sev a for bill retribution •educating t! he customer about services in breaker point and respective tariff structure •Introducing service at door-step. 1.3 Restructuring of organizational on business type model •Better management • improve segmental efficiencies •Improved organizational communication •Better surgical procedure monitoring • go up focus on revenue 1.4 Pricing strategy Tariff fixation is of spell in a competitive scenario where it...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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